One more year, wineries from all the wine-producing regions of Argentina will participate in ProWein Düsseldorf, the world’s most important wine and spirits fair, which will take place in Düsseldorf, Germany, from March 19 to 21.

In its 28th edition, the participation of more than 6,000 exhibitors from more than 60 countries is expected, among which Argentina occupies a prominent place among the countries of the new world. There will be more than 135 wineries and wine projects in our country responsible for marking a national presence at the fair.

The Argentine delegation will be concentrated in Hall 13 of the Messe Düsseldorf property and will include 23 wineries that will be part of it independently, as well as those grouped in the Federal Investment Council (CFI), and Wines of Argentina.

WofA will have 72 wineries distributed throughout the 500m2 of its institutional pavilion, which for the first time will incorporate differential participation formats based on the needs of the wineries.

The Argentine Chamber of Bulk Wines will have a space inside the WofA stand that will house 4 wineries dedicated to the production of bulk wines.

The fair is part of a complex year for Argentine winemaking, where a 21% reduction in the volume produced is expected compared to the previous year. This decrease is due to climatic phenomena such as late frosts, hail storms, and repeated droughts that have affected production.

Still, the expectation is high. Argentine wines have gradually gained a place in shelves and stores around the world, especially in the United States and the United Kingdom. Its most important brands are already synonymous with quality and continuity, as well as a focus for luxury tourism and experiences.

Bulk wine will be the new protagonist at the fair. Although Argentine bulk is usually well represented in the main fairs specialized in this format, its growth and demand justify that they also have their space in Germany, to give continuity and solidity to repeat contracts.

Continuity, trust, consistency will be the key words when negotiating new contracts that allow us to overcome such a complex vintage, especially for young wine brands.

Editorial LostValley * March 2023