The IBWSS London is coming. And we will be present.

The International Bulk Wine and Spirits Fair (IBWSS) is an annual fair and conference open only to professionals in the sector. IBWSS visitors are buyers looking to fulfill their demand for bulk wines, bulk spirits, private label programs, grape purchasing or contract manufacturing.

For Argentine wine, this fair is very important, fundamentally because the United Kingdom represents the main market in volume and value for Malbec, our country’s flagship varietal.

In the first half of this year, Argentine exports to the British market totaled 20 million liters, and more than 22 million dollars, in a particularly strange year for the South American country, since its exchange rate with the pound is subject to the government, which has made it less competitive. This situation promises to change in the short term, since a devaluation is imminent, and that will put Malbec back on the crest of the wave.

The timing is almost perfect. With a harvest just a few months away and a more competitive price in short, November sounds like an ideal month to start talking about projects for 2024, with the clear objective of recovering the ground that uncompetitive 2022 and 2023 set back.

Malbec is present in the minds of British consumers. Recognized brands such as Trivento and Catena have paved the way, their consistent quality and rich fruit is already a must-have at barbecues and “asados” throughout the Kingdom.

The 10 reasons why wine and spirits producers should exhibit at
IBWSS UK 2023. 

On the other hand, Malbec is historically positioned higher in price than flagship varietals from other countries, which allows it to more flexibly alleviate the new tax rates that the government has imposed on wine.

We hope to meet you in the corridors of the Royal Horticultural Halls to talk about joint projects and regain the place that Malbec deserves!

Lost Valley Argentina – Editorial * Octubre 2023.