Product stability, elastic supply, and strong relationships created with international markets are creating an increasingly promising future.

In Argentine bulk wine, there is organized work between the Wine Corporation, Pro Mendoza, and governments, which is really starting to bear very good fruit, and the future is beginning to look very good, towards a larger wine industry. Always looking for new markets, seeking new alternatives, and positioning Argentina as a stable supplier in the long term.

With regular buyers, relationships are excellent: Markets such as England, the United States, and Canada, which already know Argentine bulk wines. In new markets that are being incorporated, such as China for example, Argentina was the one that grew the most in bulk wine exports in that market last year.

The bulk wine of this important producing country has the virtue that both large and small companies can export, and at different levels and different sizes of each business.

Recommended:The international view of Argentine wines.

A range of varieties

Led by Malbec, which makes up around fifty percent of varietal bulk wine exports, Argentina goes out to the world with the ability to provide large volumes of generic red, white, and rosé wines, and to offer a wide range of varietal wines.

Among the varieties most exported by Argentina are Bonarda, Chardonnay, Torrontés, Merlot, Syrah, and Cabernet Sauvignon. Currently,  Argentina’s exportable supply of bulk wines is around three hundred million liters, covering generic and varietal wines of high oenological quality. This is achieved thanks to the natural health of its vineyards, but also to the incorporation of advanced technology and production processes that meet high international standards.

Very elastic supply

Another characteristic is that Argentina’s bulk wine supply is very elastic, being able to adapt to both the demand for large volumes and specific businesses of customers in supermarkets and hotels, as well as to the new trend of organic wines.

A strength of Argentina is that companies that produce and export bulk wine are aligned in common strategies, in order to provide stability and reliability in long-term commercial relationships with international buyers. Their presence at renowned world fairs, as well as the annual visit of buyers to the region, account for this reality.

Macro vision.

The quality and diversity of Argentine wine is recognized worldwide. Argentina, with a deep-rooted wine history, is the fifth largest wine producer in the world and the ninth country in the global consumption ranking. Along the three thousand eight hundred kilometers of extension from north to south, the vineyard area in Argentina covers around two hundred and twenty thousand hectares, of which two hundred thousand correspond to a range of varieties that give rise to wines of the highest quality in logic.

From the high-altitude vineyards in the north, through the aridity of Cuyo and the plains of Patagonia, to the new projects on the edge of the Atlantic, Argentine wines offer an infinite range of flavors that reflect the identity of each region. Argentina today is among the ten main bulk wine exporters worldwide and aims to provide between eight and ten percent of the bulk wine consumed by the world in the coming years.

Wine production in general, and bulk wine in particular, is mainly concentrated in the Cuyo Region, with Mendoza leading with 70% of production, and San Juan, in second place, with twenty percent. Meanwhile, sixteen Argentine provinces complete the remaining ten percent.

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Fuente: vinoagranel.org.ar
Lost Valley Editorial: June 2024 *